College Ministry Resources
Get Found | Meet New Students | Continue the Mission
Welcome!
The resources on this site are designed for US college ministry leaders to apply classic, win-build-send ministry strategy to the new reality of digital-first outreach necessary because of COVID-19 restrictions.
These resources are not created for high school ministry or international contexts.
This site is not meant to tell you what you have to do. It is designed to teach principles and offer examples of US college ministry so you can decide what are next best steps for you and your team.
“Where do I start?”
Learn how the Win, Build, Send strategy applies to college digital tactics:
Need specific tactics to meet new students, engage involved ones, and selecting disciples?
Strategy
Win, Build, Send Flywheel
This is the win, build, send strategy flywheel. For years, Cru has effectively moved students from the left to the right through in-person tactics. Due to COVID-19, many of those tactics are no longer available. Flip through the slidedeck to see how digital tools and social media can be used to reach students at each step of the journey. For further reading: The difference between Strategy and Tactics
Still Confused?
For a more in-depth explanation of the flywheel, watch the Strategy Seminar Ross Olson hosted with team leaders.
Now it’s Your Turn!
Check out these documents and use them as worksheets to help your team brainstorm new strategies for this fall!
Tactics
Strategy Applied In Context
Win Students
Win tactics are designed for people who are not yet following Jesus.
Contacts are people who have shared their personal information and are willing to meet with you for a particular reason. Your first priority with a contact is to deliver on the reason they asked to meet with you. After satisfying the reason for your meeting, ask permission to share the gospel, and invite them to follow Jesus.
Build and Send
Build tactics are designed for disciples of Jesus to help them grow in faith and ministry skill. Send tactics are designed to mobilize multiplying disciples to fulfill the Great Commission.
Additional Resources
All around the world, people are shifting from life together to life at a distance. Now, more than ever, this is a time to help build connections between people. This is a time to equip and encourage students and faculty as they demonstrate God’s love to a world in crisis.
Visit cru.org/promo where you can find promotional materials for various events, large and small.
As you step into the digital world to help people know Jesus and grow with him, it can feel overwhelming and complex! Whether you are just getting started or you are a seasoned digital strategist, we untangle the complexity and free you to reach your audiences quickly on the devices they use every day.
New And Improved College Ministry Resources for 2021
New And Improved College Ministry Resources for 2021
After input and best practices gained from local Cru leaders, the resources on this site will be updated and improved for reaching more students in 2021.
Questions, Comments, Feedback?
Email Ross Olson for more information.